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Event

Semester: Winter term 2017

2.02.101 Einführung in die Betriebswirtschaftslehre -  


Event date(s) | room

Description

The course offers an introduction to the most important concepts, instruments, and frameworks of business administration. Toward this end, the course first introduces the core concepts and provides an overview of the history, goals, structure, and research traditions of business administration. Subsequently, students will gain insights into 12 important areas of business administration: (1) entrepreneurship, (2) strategic management, (3) organization, (4) materials management and logistics, (5) production management, (6) marketing and sales, (7) accounting and controlling, (8) finance and investment, (9) technology and innovation management, (10) human resource management, (11) information management, and (12) sustainability management. Students deepen and apply the knowledge acquired in the lecture in tutorials. In addition, the course includes guest lectures by practitioners to clarify the practical relevance of the content.

lecturer

Study fields

  • Studium generale / Gasthörstudium
  • Wirtschaftswissenschaften

SWS
2

Lehrsprache
deutsch

Für Gasthörende / Studium generale geöffnet:
Ja

(Changed: 19 Jan 2024)  | 
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